HEATMAPS Heatmaps determine zones where visitors of the store spend the most time. Busiest areas are coloured with red and show not only more attractive products, but spaces that might not be compliant with social distancing measures as well. This media report provides information on how much time people spend…
The main goal of visual merchandising is the most effective sales of goods, formation of an incentive to buy. Now that emotions have come to be called "third oil", the role of visual merchandising in creating an emotional retail space, influencing consumer feelings and managing customer behavior with the help…
2020 has turned out to be quite draining for shopping centers. According to JLL, the vacancy rate of commercial real estate increased by 5.4%, largely due to the departure of tenants from shopping malls with outdated concepts. It is possible to change the situation and attract tenants to the shopping…
Today customer traffic counters allow getting extended information on store traffic, but not all retailers know how to use it to maximum effect. Most often it's to do with the fact that a company’s management wants to install a people counting system but doesn’t set the goals to be reached…
The COVID-19 pandemic has hit many businesses worldwide, and, according to Euromonitor, two of the sectors on which it took the hardest toll in 2020, were specialist retailers and department stores. It is also predicted that these spheres in retail will reach pre-pandemic levels in 2021. For apparel and textile…
Marketing is a key part of any business venture. It has many aspects to it, but for brick&mortar retail stores one of the factors influencing the number of incoming customers the most is the design of their window displays. So, how can one easily evaluate the efficiency of a marketing…
In many stores, particularly in those located in shopping malls, customer traffic can be dense and not all people counting systems are capable of counting accurately in such conditions. The same goes for any places with busy traffic, like exhibition and business centers, stadiums, airports, railway stations, etc. The best…
How to Choose the Right People Counter? Even though there are different types of people counters — infrared, thermal, Wi-Fi, ToF, 2D, 3D — counters within each type are very alike. So how does one choose? Begin with setting the budget for your project: IR and 2D counters are usually…
Today e-commerce seems to be taking over the market. However, brick and mortar stores are still in the game, they just need to optimize their approach. How do they do that?   Well, the customers is what you should be basing your strategy on. To be more specific, you need…
One of the most useful insights a people counting system can provide is peak hours — busiest periods of time with the most customers in the store. And it's not just hours: you can see statistics for days, weeks, months and even years!The colours are distributed along the "cold-to-hot" colour…
Do you sometimes find your staff browsing social media because they have nothing to do? Or maybe it's the opposite and they are exhausted and can't manage to properly serve every customer because they just don't have the time?     Inadequate staffing can lead to wasting money on unnecessarily…
Retail market is realizing that there is a strong necessity and reason to introduce systems that can provide structured and detailed analysis of customer behavior in stores. It is greatly fueled by newly emerging technologies for collecting and processing data.       One of the most influential and critically…
A mall owner needs to know not only how many people visit the shopping center, but also how the customer flow is distributed within it. Which tenants attract the most customers and which have problematic traffic? How successful is the placement of the key tenants and which areas in the…
Do you need to not only count your customers, but also analyze their behavior and determine their routes? Only MegaCount counters have the unique feature of multi-directional counting. Knowing how the traffic divides and how many people walk in which direction and how many pass the store by helps to…
The main parameters to determine the number of sensors for an entrance area are its width, height, and expected traffic. Entrance areas of stores and shopping centers can usually be divided into three types: A — narrow ones (≤ 3m or 10ft) B — wide (4m-7m or 13ft-23ft) C —…
A people counting system provides the opportunity to gather and analyze information on the traffic in such objects as shopping malls, stores and retail chains. Based on the collected data you can evaluate conversion rates, efficiency of marketing campaigns and current situation with your business in general. The system enables…
While e-commerce keeps growing, for many retailers, traditional stores still play an important role. Luckily, there are modern technologies one can use to bring the customers to the brick and mortar stores.   Target Marketing Advertising, too, has been increasingly shifting towards digitization. There are more and more digital billboards,…
Today shopping centers usually employ one of two models of relationships with tenants. The first one is a well-known fixed lease policy, when the tenant’s monthly payment doesn’t depend on the number of customers drawn in or on the actual profits of the tenant. This model is becoming increasingly out…
When opening a new store, every company strives to maximize the profit from each investment to achieve successful development of the project and business growth. One of the key factors when choosing the location for a new store is the guarantee of high sales rates. At this point you can’t…
Today the majority of retail companies gather customer statistics. This data allows to monitor customer activity and take timely steps to increase the company’s efficiency. Client counting systems mounted at the entries of shopping centers provide invaluable information on the dynamics of traffic and give the opportunity to examine the…
Nowadays business owners are often concerned how many people have visited their store and how many have made a purchase. It is an important index that greatly influences the profitability of the business. However, not all entrepreneurs have the possibility to estimate the exact number of customers a day and…
You need to know your clients: market analysis is necessary to improve the quality of retail and to attract more clients. Psychology and behavior studies offer new ways to develop your enterprise. For instance, footfall systems can provide a lot of useful information for business analysis. Today you can find…
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