A mall owner needs to know not only how many people visit the shopping center, but also how the customer flow is distributed within it. Which tenants attract the most customers and which have problematic traffic? How successful is the placement of the key tenants and which areas in the…
While e-commerce keeps growing, for many retailers, traditional stores still play an important role. Luckily, there are modern technologies one can use to bring the customers to the brick and mortar stores.   Target Marketing Advertising, too, has been increasingly shifting towards digitization. There are more and more digital billboards,…
You need to know your clients: market analysis is necessary to improve the quality of retail and to attract more clients. Psychology and behavior studies offer new ways to develop your enterprise. For instance, footfall systems can provide a lot of useful information for business analysis. Today you can find…
One of the most useful insights a people counting system can provide is peak hours — busiest periods of time with the most customers in the store. And it's not just hours: you can see statistics for days, weeks, months and even years!The colours are distributed along the "cold-to-hot" colour…
When opening a new store, every company strives to maximize the profit from each investment to achieve successful development of the project and business growth. One of the key factors when choosing the location for a new store is the guarantee of high sales rates. At this point you can’t…
A people counting system provides the opportunity to gather and analyze information on the traffic in such objects as shopping malls, stores and retail chains. Based on the collected data you can evaluate conversion rates, efficiency of marketing campaigns and current situation with your business in general. The system enables…
Do you sometimes find your staff browsing social media because they have nothing to do? Or maybe it's the opposite and they are exhausted and can't manage to properly serve every customer because they just don't have the time?     Inadequate staffing can lead to wasting money on unnecessarily…
Nowadays business owners are often concerned how many people have visited their store and how many have made a purchase. It is an important index that greatly influences the profitability of the business. However, not all entrepreneurs have the possibility to estimate the exact number of customers a day and…
Today shopping centers usually employ one of two models of relationships with tenants. The first one is a well-known fixed lease policy, when the tenant’s monthly payment doesn’t depend on the number of customers drawn in or on the actual profits of the tenant. This model is becoming increasingly out…
Do you need to not only count your customers, but also analyze their behavior and determine their routes? Only MegaCount counters have the unique feature of multi-directional counting. Knowing how the traffic divides and how many people walk in which direction and how many pass the store by helps to…
Today the majority of retail companies gather customer statistics. This data allows to monitor customer activity and take timely steps to increase the company’s efficiency. Client counting systems mounted at the entries of shopping centers provide invaluable information on the dynamics of traffic and give the opportunity to examine the…
The main parameters to determine the number of sensors for an entrance area are its width, height, and expected traffic. Entrance areas of stores and shopping centers can usually be divided into three types: A — narrow ones (≤ 3m or 10ft) B — wide (4m-7m or 13ft-23ft) C —…
Today e-commerce seems to be taking over the market. However, brick and mortar stores are still in the game, they just need to optimize their approach. How do they do that?   Well, the customers is what you should be basing your strategy on. To be more specific, you need…
Retail market is realizing that there is a strong necessity and reason to introduce systems that can provide structured and detailed analysis of customer behavior in stores. It is greatly fueled by newly emerging technologies for collecting and processing data.       One of the most influential and critically…
How to Choose the Right People Counter? Even though there are different types of people counters — infrared, thermal, Wi-Fi, ToF, 2D, 3D — counters within each type are very alike. So how does one choose? Begin with setting the budget for your project: IR and 2D counters are usually…
Marketing is a key part of any business venture. It has many aspects to it, but for brick&mortar retail stores one of the factors influencing the number of incoming customers the most is the design of their window displays. So, how can one easily evaluate the efficiency of a marketing…
In many stores, particularly in those located in shopping malls, customer traffic can be dense and not all people counting systems are capable of counting accurately in such conditions. The same goes for any places with busy traffic, like exhibition and business centers, stadiums, airports, railway stations, etc. The best…
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