Nowadays business owners are often concerned how many people have visited their store and how many have made a purchase. It is an important index that greatly influences the profitability of the business. However, not all entrepreneurs have the possibility to estimate the exact number of customers a day and not all of them even consider doing that.
Let’s take a footwear store, for example. Its owner can only see the number of sales made, i. e. how many buyers have been to the store in a day, but not how many visitors. It may be that half of customers actually purchase something, or a quarter of them, or a fifth, or no one, when the owner doesn’t suspect what’s happening and thinks that there are no sales ‘cos there are no visitors.
So, how do you learn how many people visit your venue? Simple: you install a people counting system that enables you to trace the number of visitors within a day, a month or even within several years.
The hardware of the system consists of special devices — people counters — that are mounted above the entrance of the store.
After installation, the counters start automatically counting people going in and out of the store and sending the data from all the venues to the owner or to the designated marketing specialist.
When the program has the number of the receipts from each of the stores, it will automatically calculate the data from the day, month, or several years and you will be able to see how many visitors become buyers as well as general dynamics of each store separately or of the whole chain.
By analyzing the data processed by the program, you can discover what factors influence the visitor-buyer conversion rate. Such factors may include the interior design and planning, inadequate staff number or schedule, inconvenient open hours, wrong choice of the target audience or the store location or a number of other factors. Using a people counting system, you can monitor them and make informed decisions to increase the profitability and the efficiency of your business.